With the introduction of Nike's new bra and leggings campaign, we developed an immersive fitting experience that enabled women to connect how they feel in Nike products, inside and out.
Role:
Creative Director
Creative Director
Production Agency:
UNIT9
UNIT9
Client:
Nike
Nike
Awards:
FWA of the Day
FWA of the Day
The project features two key activations: "Feel Your Fit," a smart mirror located in the fitting rooms at NikeTown London and House of Innovation Paris, and "The Art of Movement," an immersive room on the ground floor of NikeTown.
With the "Feel Your Fit" interactive smart mirror, customers could follow on-screen guides to test their fit. The fitting experience started with a calming breathing exercise, allowing users to centre themselves ready to explore the sensations of their fit. Through completing movements and fit checks customers could give feedback on the product's feel and receive their personalised size recommendation. When happy with their fit they could explore other Nike products ranges as well capturing their own #feelyourall selfie.
“The Art of Movement” was an immersive movement studio follows your lead. The space included two different trials in which the consumers could test out Nike shoes through an audio guide workout routine. The projected colour auras reacted and evolved following users’ movements amplifying the sensations felt when wearing the Nike products.
